Farm data and doing what’s right by the farmer

Oli Madgett explores the nuances of the National Farmers Federation’s Farm Data Code, and how agriculture can harness its value and empower farmers to share their data safely and promote agritech adoption.

The objective of the Code is to outline best practice principles in terms of collecting, using and sharing farm data in a way that can build trust and also drive innovation and deliver value back to farming communities.

He speaks with Chair of the NFF Farm Data Code Working Group, Andrea Koch and Pairtree Intelligence CEO, Hamish Munro, whose company is one of the first to fully align their policies and practices with the Code.

Read the full article at evokeAG.