What colour is a farmer’s collar?
Historically, the distinction between blue-collar and white-collar work was the difference between manual labour versus clerical work; between getting your boots dirty and working in an office. Farming was traditionally seen as blue-collar work – but as any farmer will tell you, there’s always been plenty of white-collar work to do. In fact, the volume […]
Major milestone for NFF Farm Data Code
It’s a year since we celebrated the universal farm data dashboard, Pairtree Plus, becoming the first service in Australia to be officially Farm Data Code certified by the National Farmers Federation. The NFF Farm Data Code aims to promote the adoption of digital technology, by ensuring farmers feel comfortable and understand how their data […]
Agtechs work together for beef producers
They’re some of the biggest names in Australian agtech – and they’re driving new frontiers in farm productivity, efficiency, and profit. AgriWebb, Farmbot, Cibo Labs, Pairtree and Optiweigh together help thousands of beef producers optimise the management of millions of animals and millions of hectares. And while their commercial impact is well known, what […]
Farmers to control agriculture AI
I wear two very different hats when it comes to watching the development of agriculture AI (that’s AI for Artificial Intelligence – not Artificial Insemination or Active Ingredient). As a farmer, the concept of giving up some of the decision-making on my farm to a computer algorithm doesn’t sit well with me, but as someone […]
Cotton Conference learns about data-driven collaborative agriculture
Each year, the Australian Cotton Conference brings together growers, agronomists, researchers, brands, marketers, students, supply chain partners and industry groups. Together they look at the challenges and opportunities facing cotton, share and learn from one another and listen to some of the world’s best cotton experts. This year, Pairtree CEO Hamish Munro was there to […]
#collaborativeagriculture is a game changer
#collaborativeagriculture is more than a hashtag for social posts. It’s a signal that the agricultural technology (agritech) ecosystem is evolving, driven by collaboration and innovation. All of us in agritech know the importance of working closely with producers to develop and deliver the tools and solutions they need. What’s exciting is the rise of […]
Ag data flows on new data exchange platform
Katanning Research Station and Merredin Dryland Research Institute are at the forefront of agricultural research in Western Australia. Both sites, run by the Department of Primary Industries and Regional Development (DPIRD), test and showcase the latest farm technologies in the field. One such technology is DPIRD’s Extrata, a new data exchange platform, designed to assist […]
Data-based decisions prove good for business
As General Manager of Gilmandyke Pastoral, Wade Peatman is in a prime position to experience how the AgTech revolution is changing the way the business of farming is done. He’s in charge of an operation with 18,000 acres across five properties in Central Western NSW, including the renowned Gilmandyke Angus Stud, plus 3,000 cows, […]
Big Cattle, Big Data Headaches
Imagine creating property performance reports for well over 20 large cattle stations across Australia, using multiple different data collection and reporting systems, including a range of seemingly incompatible agtech devices and services. Staff manually downloading various spreadsheets each month, then literally cutting and pasting relevant columns or rows into different types of programs and […]
Data convergence tool helps Dubbo farmer save time
From lamb marking to harvesting crops, Dubbo mixed farmer, Jack Cresswell says Pairtree is helping him save time and deliver value on-farm. Innovative agritech startup Pairtree has created a solution for time-poor producers with a universal dashboard that captures and displays the essential data in one place. Founder, Hamish Munro takes us through how the […]